They tend to save related pins months ahead of the event they are planning. Pinners use Pinterest to plan events in their lives more than any other platform. Pinners are planners! When should I put out seasonal content? It is important to remember, even though Pinners aren’t “clicking” as much during this time, they are still planning ahead. For instance, when the weather gets nice, people spend more time outside and less time within the platform. Pinterest is a platform that has a lot of built-in seasonality and follows certain behaviors causing an ebb and flow throughout the seasons. Keep in mind that Pinterest is a visual search engine operating like a well-oiled machine that is continually moving and changing, and it is essential to have a seasonal content strategy.
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